Freixenet Mionetto USA

Trade Marketing Manager

Job Locations US-NY-White Plains
Req No.
2021-1137
Category
Marketing
Type
Regular Full-Time

Overview

We are looking for an experienced Trade Marketing Manager (TMM) to join our dynamic team! The Trade Marketing Manager (TMM) supports the development of annual Below-The-Line (BTL) activation Playbooks in line with each brand’s strategy and assists in the execution & maintenance of the playbooks.   The TMM leads IRG & Print on Demand brand POS assets and ensures IRG is up-to-date at all times.

 

The TMM works closely with cross-functional US Teams (BD, PR, Management, Finance, Sales) and the Global Teams (Marketing, Production, Supply Chain) to develop and execute Gift Packaging/Value Added Pack (VAP) initiatives involving cooperation and management of international teams. 

 

The TMM also collaborates with Sales in the development & follow-up of KARMA survey for Chain programming & provides Finance with any OCM BTL POS back-up needed.

Responsibilities

Assist with BTL Playbook Execution & Maintenance

  • Translate high level brand strategy into actionable tactical programs for the Sales team/Trade partners to execute.
  • Develop full BTL programs with clear objectives, KPIs, relevant tactical execution details, promotional components, timing, budget, volume upside, activation support etc.
  • Collaborate with Sales Team by Region to roll out BTL plans to the Trade.

 

Program Analysis (KARMA)

  • Work with Sales to upload key display images on KARMA to track program execution
  • Analyze competitors’ activations, in collaboration with Sales teams across different Markets, communicate key insights and learnings to Brand Team and recommend relevant action / opportunities.

 

Packaging Refreshes, VAPS and Gift Packaing

  • Identify, design, source, perform full cost and margin analysis, liaise with Global marketing, supply-chain and production teams for all FXM seasonal gift packaging items.
  • Lead gift packing projects with Global teams ensuring all procedures/protocols and sign-offs are achieved. Project manage from concept creation to on-time in-market delivery ensuring all coordination and communication with all cross-functional teams.
  • Work closely with Sales team to determine VAP/Gift Pack sample allocation, lead-times and subsequent gift pack volumes by state/customer/channel.
  • Lead packaging renovation on existing labels collaborating with Global marketing counterparts on packaging refreshes.
  • Work with FXM Global Teams / Supplier packaging designers to align on a brief at the onset of all projects.
  • Develop VAP and Gift Pack POS and Sell Sheets for Sales and Distributor partners.

 

 

Brand Standards & BTL Brand Assets, including Sell Sheets

  • Work with cross-functional Teams to update brand standards and BTL activation platform as needed
  • Develop program sell sheets to support new item placement and programs to secure floor displays

Field Sales Support

  • Support ad hoc Sales requests for custom regional / local programming, both ON & OFF Premise

Qualifications

COMPETENCIES

  • Communication / Presentation Skills
  • Interpersonal / Teamwork
  • Business Acumen / Job Knowledge
  • Cross-Functional  Collaboration
  • Time Management / Planning / Organizational Skills
  • Commercially Savvy
  • Innovative & Creative Problem Solver
  • Analytical Skills
  • Entrepreneurial minded & Results driven
  • Budget Minded

REQUIREMENTS

  • Minimum of Bachelor’s Degree
  • 5+ years’ professional marketing experience, at least 2 in the US BevAl Industry preferred
  • At least 4years of CPG / FMCG brand management experience
  • Knowledge of Bev Al Three Tier Bev Al system is a plus
  • Ability to multi-task & prioritize to deliver results on time and on-or-under budget
  • Ability to interact with all levels of management and personnel, locally and abroad
  • Have a solution-focused mindset & contribute to a strong team culture of speed to market
  • Strong proficiency in Microsoft Excel, PowerPoint and Word, as well as knowledge of Diver & Nielsen

 

Freixenet Mionetto USA is an Equal Employment Opportunity Employer.

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