We are looking for an experienced Trade Marketing Manager (TMM) to join our dynamic team! The TMM plays a crucial role within the Brand Development (BD) Team to design and deliver the annual Below-The-Line (BTL) activation Playbooks in line with each brand’s strategy and tailored to channel (on & off premise) and market needs. The TMM plays a leading role with communication and programming with the National Accounts Off and On Premise teams, providing the right tools for excellent retail activation at the point-of-purchase.
The TMM works closely with cross-functional US Teams (BD, PR, Management, Finance, Sales) and the Global Teams (Marketing, Production, Supply Chain) to develop and execute plans. TMM leads Gift Packaging/Value Added Pack (VAP) initiatives involving cooperation and management of international teams.
The TMM is well-versed with the US 3-Tier System and Distributor dynamics, as well as has strong knowledge of Adult Beverage brand activations in On + Off channels and proven acumen of program development & execution at the point-of-purchase.
BTL Playbook Development & Execution
BTL Budget Management
Packaging Refreshes, VAPS and Gift Packaing
POS & Merchandising
Trade Liaison Sales / Field Support
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Freixenet Mionetto USA is an Equal Employment Opportunity Employer.